I was really impressed with Dior's shop windows, walking down Londons streets, the styling and merchandising of the window display makes the Store stand out and catch your eye.I think theyve done a good job promoting their new A/W collection.
This photo was taken inside Harrods. The lighting of the photo isn't very good, but this also stood out to me as a customer walking through Harrods. There clothes has been styled to co-ordinate really well with each other and the display of the manequinns against the "Dior" sign on the wall makes it seem dramatic and charactoristic.
Thanks for sharing the informative article.
ReplyDeleteVisual merchandising doesn't only help a store attractiveness clienteles, it also helps increase sales and gives customers a good reason to come back again. First, you need identify the target audience and get to know them well.